About GOTO Market Institute

Ignite Growth for Your Business and Career

We’re dedicated to helping marketing leaders accelerate revenue growth and professional excellence.

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Your Blueprint for Success

Embark on a transformative journey with our Digital Marketing Strategy Training Hub:

Masterclasses

Dive deep into essential knowledge with dynamic masterclasses.

Practical Tools

Translate insights into results swiftly with actionable templates.

Expert's Hub

Engage with GOTO Market Institute Mentors and like-minded leaders for mutual growth.

Certification of Excellence

Showcase your competence with a recognized certification.

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Why GOTO Market Institute?

Experience unparalleled value through:

Marketing Playbook Master Classes
1 +
Plays- Templates to Accelerate Results
1 +
Average Customer Reported Increase in Marketing Sourced Pipeline
1 +
Average Customer Reported Increase in Marketing Sourced Revenue
1 %
Customer Satisfaction – Verified Reviews
1 %

Who Benefits?

Our resources cater to:

Team

Marketing Leaders

Capitalize on best practices to nurture high-performing teams.

Marketing Practitioners

Accelerate career growth and professional excellence.

Startups

Fuel rapid growth and establish market dominance.

Established Companies

Optimize strategies for sustainable, profitable growth.

Start Your Success Story

Ready to achieve immediate success with our proven marketing strategy?

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Meet the Visionaries Behind
GOTO Market Institute

Who’s helping marketing leaders deliver superior results?

1-year subscription

$ 599
for 12 monthS

2-year subscription

$1,414.00
for 24 monthS

3-year subscription

$1081.00
for 36 monthS

1-year subscription

$ 599
for 12 monthS

2-year subscription

$1,414.00
for 24 monthS

3-year subscription

$1081.00
for 36 monthS

A seasoned entrepreneur and visionary success architect, Steven has guided seven startups to unparalleled achievements. His track record includes orchestrating successful journeys to go public or be acquired, contributing to a legacy that has generated an extraordinary $5 billion in shareholder value. As a Wall Street Journal bestselling author and luminary on both business stages and the Tedx platform, Steven’s dynamic communication style is as compelling as his business acumen. Steven was recognized by Illinois State University with the 2023 Alumni Entrepreneur of the Year.

Residing in Sugar Land, Texas, Steven finds joy in life’s simple pleasures, surrounded by the warmth of family.

Steven Mark Kahan

Steven Mark Kahan

Before co-founding GOTO Market Institute, Becca led a marketing team that propelled a $4 million B2B tech company into a staggering $1.4 billion shareholder value. Now, she’s combined the lessons from these successes into repeatable frameworks that any company can use to achieve the same outcomes. 

Becca delights in delivering innovative approaches that can be replicated to drive serious revenue growth. Her forte is transforming wildly diverse perspectives, people, data, and ideas into one cohesive team and plan that delivers outstanding results. 

With her data-first approach, Becca has designed forecasting models and team management systems that consistently predict and exceed revenue forecasts. Mentorship, bringing people together, and creating efficiencies for her teams that create a ripple of success are her biggest passions. She loves the way data gives teams the ability to review results without bias, creating an environment where teams strive for what works while celebrating their discoveries of what doesn’t work. 

Beyond her professional achievements, Becca is a mom of two dynamic boys, currently mastering the arts of childproofing, gluten-free baking, and savoring the joy of a few quiet minutes alone in the sunshine.

Becca Stucky

Becca Stucky

FAQ'S

GOTO Market Institute is dedicated to helping marketing leaders accelerate revenue growth and advance their careers. 

We Offer a Complete Marketing Strategy Training: 

Masterclasses that teach you what you need to know.

Tools to help you translate what you learned into results – fast.

Expert’s Hub for collaborating with GOTO Market Institute Mentors and like-minded leaders.

Certification for proof of your competence.

Customers receive unprecedented value:

Battle-Tested Expertise: We’re not academics; we’re practitioners. With a combined experience of building tech companies worth over $8 billion, we’re finally spilling our secrets. This isn’t theory; it’s real-world know-how.

Actionable Resources: We don’t do fluff. Our resources are the practical, no-nonsense kind. We tell you what works, why, and hand you the Blueprint that has proven successful in countless companies.

Expert’s Hub: Ask questions, and get reminders and advice from experts.

Proven ROI Acceleration: We’re here to get results, which means driving revenue and growing your career. Stop spirally through trial and error with a playbook that works.

Data-Driven Training: Say goodbye to guesswork. Our marketing strategy training helps you understand your marketing team’s performance with cold, hard data. It’s about making smart decisions that move the needle and having the KPIs needed to focus your teams and drive growth.

Affordable Excellence: You won’t need deep pockets to access our goldmine. A 1-year subscription costs less than attending a single training class elsewhere. Bargain, right?

Certification Prestige: Get ready to flaunt our highly sought-after GOTO Market Institute Certification. It’s a badge of honor for mastering the marketing strategy training.

Proven Success Track Record: Our Masterclasses and Tools come straight from experts who’ve helped rake in over $8 billion in shareholder value. We’re not playing around; we’ve got the track record to prove it.

Our marketing strategy training is crafted for marketing leaders at established companies and startups. If you’re a marketing team leader or executive-level marketer, CEO, Channel executive, or Sales leader looking to drive revenue growth, our Masterclasses, Tools and Expert’s Hub are for you! 

  • Marketing Leaders: Capitalize immediately on best practices and rapidly nurture a team of A+ superstars.
  • Marketing practitioners: Learn the strategy and KPI measurements you need to start producing better results and grow your career immediately.
  • Business Leaders: Get hard data on what world-class marketing means and the KPIs needed to focus your teams and drive growth.
  • Startups: Fuel rapid growth and establish market dominance.
  • Established Companies: Optimize strategies for sustainable, profitable revenue growth.

You get unlimited access to all current, newly produced, and updated Masterclasses, Tools, Expert’s Hub, and Certification programs during your subscription term.

Each Masterclass is between 20-45 minutes in length.

For sales questions or to request a new Masterclass or Tool, you can contact us here. 

We reserve our expert marketing advice for members in our Expert Hub.

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The Marketing Leader’s Blueprint for Accelerating Revenue Growth

The Marketing Leader’s Blueprint for Accelerating Revenue Growth .

Get your bearings. We cover the foundational concepts of how to build a marketing engine that delivers continuous revenue growth. Plus, we let you know what to expect from these courses and how to best use our Playbooks and Plays to start growing revenue from marketing.