Sales Funnel Stage - Evaluate Introduction: The Dollar Value of Pipeline vs. Revenue Goal is a critical metric during the Evaluate stage. It indicates the ratio between the pipeline's value…
Sales Funnel Stage - Evaluate Introduction: Focusing on the Total Number and Value of Opportunities Created is crucial during the Evaluate stage. This metric provides insights into the potential revenue…
Sales Funnel Stage - Evaluate Introduction: The Percentage and Total Number of Leads That Convert into Opportunities metric is a vital indicator of the quality of leads generated by marketing…
Sales Funnel Stage - Consider Introduction: The effectiveness of lead scoring is further emphasized by the Total and Percentage of Leads Sales Accept metric. A high percentage of sales-accepted leads…
Sales Funnel Stage - Consider Introduction: Quality matters as much as quantity in the Consider stage. The Percentage of Leads by Lead Score is a metric that highlights the importance…
Sales Funnel Stage - Consider Introduction: Attribution in marketing can be challenging, but tracking Total Leads by Source offers valuable insights. This metric reveals which marketing activities generate the most…
Sales Funnel Stage - Consider Introduction: The Number of Net New Leads is a key metric in assessing the effectiveness of the Consider stage. Success in this metric depends on…
Sales Funnel Stage - Discover Introduction: In the digital landscape, understanding the performance of ads is paramount. Digital Ad Click-Through Rates (CTR) measure how well keywords and ads are resonating…
Sales Funnel Stage - Discover Introduction: The Inquiry to Lead Conversion Rate is a critical metric that assesses the effectiveness of the Discover stage. It reveals the percentage of inquiries…
Sales Funnel Stage - Discover Introduction: Understanding the origin of inquiries is crucial for effective marketing strategies. The number of net new inquiries by source provides valuable insights into the…
Get your bearings. We cover the foundational concepts of how to build a marketing engine that delivers continuous revenue growth. Plus, we let you know what to expect from these courses and how to best use our Playbooks and Plays to start growing revenue from marketing.
