Sales Funnel Stage – Purchase
Introduction: End-to-End Deal Velocity tracks the time it takes for a lead to become a customer. This metric is crucial for assessing the efficiency of the conversion process during the Purchase stage.
Importance: Reducing the time it takes for a lead to become a customer enhances the overall efficiency of the conversion process. It contributes to quicker revenue realization and improved customer satisfaction.
Measurement: Calculate the average time it takes for leads to progress into customers. Identify bottlenecks and streamline processes to accelerate end-to-end deal velocity.
Challenges: Challenges may arise in identifying and addressing process inefficiencies that contribute to prolonged conversion times. Regular process audits and cross-functional collaboration are key to overcoming this challenge.
Typical Range for Good Results: A healthy end-to-end deal velocity varies by industry but generally falls within the range of a few weeks to a couple of months.
