Sales Funnel Stage – Discover
Introduction: Understanding the origin of inquiries is crucial for effective marketing strategies. The number of net new inquiries by source provides valuable insights into the performance of various marketing channels.
Importance: Breaking down inquiries by source (email campaigns, PPC ads, organic traffic) allows marketers to identify the most effective techniques. This insight is instrumental in allocating resources wisely for future campaigns, ensuring maximum impact.
Measurement: To measure, categorize and track inquiries by their source. Utilize analytics tools to assess which channels drive the most engagement. Regularly update and analyze this data to inform strategic decisions.
Challenges: Marketers often struggle with accurate source attribution, especially in cases of multi-channel interactions. Ensuring a robust tracking system and clear attribution models is key to overcoming this challenge.
Typical Range for Good Results: A healthy range for net new inquiries varies by industry and business size. However, consistent growth and a higher proportion of inquiries from high-performing sources are indicative of success.
