Sales Funnel Stage – Consider
Introduction: The Number of Net New Leads is a key metric in assessing the effectiveness of the Consider stage. Success in this metric depends on the quality of content, SEO efforts, and the impact of ad campaigns.
Importance: This metric indicates whether the top of the funnel is performing optimally. Increasing new leads per quarter is favorable, especially when supported by a well-defined lead scoring model.
Measurement: Calculate the number of new leads generated within a specific period. Regularly assess the performance and adjust content, SEO, and ad strategies to drive continuous improvement.
Challenges: Marketers may face challenges in balancing lead quantity and quality. Striking this balance requires ongoing refinement of content strategies and aligning with the target audience’s needs.
Typical Range for Good Results: A healthy range for net new leads varies by industry, but consistent growth and a higher proportion of qualified leads are indicative of success.
