Sales Funnel Stage – Consider
Introduction: Quality matters as much as quantity in the Consider stage. The Percentage of Leads by Lead Score is a metric that highlights the importance of prioritizing leads based on their potential to convert.
Importance: A high percentage of leads with a high lead score indicates a higher likelihood of quick revenue conversion. Conversely, a low score suggests a need to adjust messaging, ad placement, or offers to attract higher-quality leads.
Measurement: Calculate the percentage of leads falling into different lead score categories. Regularly assess and adjust lead scoring criteria to ensure alignment with changing market dynamics.
Challenges: Marketers may face challenges in fine-tuning lead scoring models to accurately reflect the potential of leads. Continuous refinement and collaboration between marketing and sales teams can overcome this challenge.
Typical Range for Good Results: A healthy percentage of leads with high lead scores varies by industry but generally falls within the 20% to 40% range.
