Sales Funnel Stage – Consider
Introduction: The effectiveness of lead scoring is further emphasized by the Total and Percentage of Leads Sales Accept metric. A high percentage of sales-accepted leads indicates effective collaboration between marketing and sales.
Importance: This metric shows that marketing and sales teams are aligned in identifying potential customers. It emphasizes the importance of a shared understanding of lead quality and sales readiness.
Measurement: Track the total number of leads accepted by the sales team and calculate the percentage of sales-accepted leads. Regularly review and adjust lead scoring criteria based on feedback from the sales team.
Challenges: Challenges may arise in defining clear criteria for sales acceptance. Regular communication and collaboration between marketing and sales teams are essential to address this challenge.
Typical Range for Good Results: A healthy percentage of leads accepted by the sales team varies but generally falls within the 30% to 50% range. A consistent increase in this percentage indicates improved lead quality and alignment between marketing and sales.
