Sales Funnel Stage – Consider
Introduction: Attribution in marketing can be challenging, but tracking Total Leads by Source offers valuable insights. This metric reveals which marketing activities generate the most leads and revenue, aiding in resource allocation.
Importance: Understanding the first touchpoint that leads to a conversion helps allocate resources wisely. This insight enables marketers to invest more in activities that consistently generate quality leads.
Measurement: Categorize and track leads based on their first touchpoint. Utilize attribution models and analytics tools to determine the most effective sources of leads.
Challenges: Challenges may arise in accurately attributing leads to a specific source, especially in cases of multi-touch interactions. Implementing clear attribution models and leveraging advanced analytics tools can address this challenge.
Typical Range for Good Results: A healthy distribution of leads across various sources is essential. While industry benchmarks vary, a diverse lead source portfolio is generally beneficial.
