Sales Funnel Stage – Evaluate
Introduction: Focusing on the Total Number and Value of Opportunities Created is crucial during the Evaluate stage. This metric provides insights into the potential revenue in the sales pipeline and informs sales forecasting.
Importance: This metric helps gauge the health of the sales pipeline by assessing both the quantity and value of opportunities. It aids in understanding the potential revenue that can be generated in the upcoming sales cycles.
Measurement: Track the total number of opportunities created and their corresponding dollar values. Utilize forecasting tools to project potential revenue based on the current pipeline.
Challenges: Challenges may arise in accurately assessing the value of opportunities, especially in complex sales cycles. Leveraging advanced forecasting tools and regular communication with the sales team can address this challenge.
Typical Range for Good Results: A healthy pipeline varies by industry, but a diverse range of opportunities with a total value that meets or exceeds revenue goals is indicative of success.
