LEARNING EXCELLENCE
Digital Marketing Strategy Course to Accelerate Revenue Growth!
Elevate your team, outperform competitors, and maximize revenue growth with battle-tested strategies, data-backed insights, tools to get started now, and an experts hub.
Join our digital marketing strategy course to measurably grow revenue.
We've built tech companies worth over $8 billion, and we're finally spilling our secrets. This isn't theory; it's real-world know-how.
Action-Oriented
A guide to create your marketing strategy and drive revenue.
Proven Strategy
Master KPIs and gain insights into your company's performance through our training.
Data-Driven
The exact KPIs you need to uncover your weaknesses and confirm you'll be sucessful.
Focused Implementation
Tools you and your team need to get on the same page and drive more revenue.
What you get
Video Masterclasses
Get our proven strategy through our digital marketing and strategy courses. Learn what to do, and how to benchmark your marketing performance.
Tools
Assess your performance and implement change with ready-to-use templates and guides that explain the strategy.
Expert Hub
Engage and collaborate with experts. Keep your progress on track with seasonal reminders.
Certification
Prove competency for yourself and your team by passing our marketing strategy course quizzes.
Our step-by-step digital marketing strategy course teaches you precisely what you need to do to outperform your competitors and maximize profitable revenue growth. Our meticulously crafted resources are built for busy marketing and business leaders, so you can harness battle-tested programs immediately, eliminating expensive and time-wasting trial and error in growth strategies. As a result, you will maximize your career and your company’s success.
Nail Your Niche
Align your marketing, audience, and message. You’d be surprised how often this can be improved.
Interview Questions
All the interview questions you need to understand customer needs, preferences, and pain points.
Plug And Play Framework
A plug-and-play framework to discover your must-solve vs nice-to-solve problems.
Value Proposition Builder
A value proposition builder to craft compelling messages. And more!
Market Validation
Validate your product or service within a specific market segment. By structuring key questions and criteria, this template assists in systematically evaluating market fit, customer needs, and competitive landscape.
Buyer Persona Builder
An easy-to-use buyer persona framework to identify your key demographic and psychographic details and other critical items. Ensure a deep understanding of your customer needs and preferences within a niche market, and easily educate your team.
How to Turn Content into Successful Campaigns
Great content fuels successful campaigns. In our Masterclass, we teach you our formula for the right types of content, and how to use it to build campaigns that drive revenue. Our strategic tools set your team up to find your gaps, prioritize, and create brilliant content and campaign ideas.
Cross-Functional Content Creation: Guide for Who to Invite
Your guide to selecting participants for cross-functional content creation. How to assemble a diverse and effective team to enhance collaboration and produce well-rounded content, and sample invitation templates.
Cross-functional New Content Idea Meeting: Sample Instructions and Presenters Template
Clear instructions for participants to orient them to your Cross-Functional Content Idea Generation Meeting. Plus, a structured framework for presenters to generate and share fresh ideas. This template ensures a productive and engaging session for cross-functional brainstorming.
How to create the ideal customer success story (video or collateral) and measure its effectiveness
Strategic framework for creating compelling video or collateral narratives. It guides the development of customer profiles, pain points, benefits, and visual storytelling elements while outlining how effectiveness is measured through engagement metrics and conversions.
Guide And Meeting Plan
The best guide and meeting plan to solicit diverse and effective content ideas
Best Practices And Sample Templates
Best practices and sample templates for critical content needed to close sales.
Know What Content You Have, And Easily Prioritize
Buyers Journey Content Audit to know what content you have, and easily prioritize what you need.
Pipeline Marketing vs Lead Generation
Do you have a leaky pipeline? Our Masterclass shows you how to find out and how to stop the leaks. Our Strategic Tools give you what you need to put your plan into action.
Winning Framework
A winning framework to get marketing, sales, and channel talking the same language.
Quarterly Planning Templates
Quarterly Planning Templates to get your team aligned and focused on revenue and conversion goals.
Comprehensive Forecasting Model
A Comprehensive forecasting model to know how much revenue your marketing team can commit to produce.
Track Conversion Rates by Content
Track and analyze conversion rates to best know what content is performing. This template shows how to organize your data so you can identify top-performing content for optimal lead generation and revenue generation strategies at a glance.
Quarterly Team Goals Template
Get your team aligned and focused on your lead, opportunity, and revenue goals with these clear templates. Take your revenue forecasting model and turn it into actionable, team-oriented planning with this plug-and-play tool.
Quarterly Marketing Plan
Create a quarterly marketing plan that makes revenue-generating projects, campaigns, systems, and goals crystal-clear for your marking team as well as stakeholders and management across the company.
How to Improve Sales Funnel Conversion Rates
Our Masterclass tells you everything you need to know about best-in-class conversion rates, how to assess yours, and ways you can improve your conversion rates now. Our strategic tools complement the Masterclass by giving you the guides, templates, and strategy outlines you need to get to work.
The 9 Most Important Types Of Lead Nurturing
Lead Nurturing Strategy Template and the 9 most important types of lead nurturing.
Full Checklist
Full checklist to convert free or open-sourced users into paying customers.
18 Most Effective Ways
The 18 most effective ways to create a major improvement in lead capture on your website.
18 Ideas for Improving Website Conversion Rate (and how to measure success)
The most effective ways to create a major improvement in lead capture on your website.
How to Improve Your Lead to Opportunity Conversion Rate
One of the most important metrics to improve marketing's impact on revenue. Everything you need to know about lead-to-opportion conversion rates, including how to calculate, analyze, and improve.
How to Convert Free or Open-Sourced Users into Paying Customers
Best practices, including a full checklist of steps to convert free users to paid customers and case studies to showcase how it's been done by others. Plus, 10 typical reasons for failure and how to fix it.
How to Build Sales and Marketing Interlock
Marketing and sales must collaborate daily for the best results. But this rarely happens. Our Masterclass explains which departments should own what metrics and how to collaborate. Then our Strategy Tools put collaboration into action.
Create Sales And Marketing Collaboration
SLA template to create sales and marketing collaboration instead of finger pointing.
Sales Playbook And A Sample Template
How to develop a stellar sales playbook and a sample template to align sales and marketing on lead follow-up.
Business Review Sample Meeting Agenda
GOTO Market Business Review Sample Meeting Agenda for an impactful executive business review session.
Go-To Market Business Review Sample Meeting Agenda
Your new strategic outline for an impactful business review session. With designated time slots for discussion, analysis, and action items, this agenda ensures a focused and productive meeting to assess and refine go-to-market strategies.
How the Best CMOs Measure Success
Our Strategy Tools help you put what you learn in our Masterclass into action, with templates, guides, and strategies you can use to start implementing rigorous measurement now.
Benchmarking Guide For Your Team
A guide to clarify KPIs vs ROI, including a benchmarking guide for your team to evaluate their ROI against industry best practices.
Sample CMO Dashboard
Sample CMO Dashboard with the crucial KPIs every CMO must track to achieve revenue targets.
Presenting Marketing Results To Your Board Of Directors
Template for presenting marketing results to your board of directors so they are engaged and impressed by your contribution to revenue.
Weekly Executive Marketing Report
Stay focused, on-message, and clear about your marketing team's results that matter most. With our Weekly Executive Marketing Report template, you'll showcase the numbers and data that matter most to the other executives at your company, setting you up as a respected leader on your exec team.
Presenting Marketing to the Board of Directors
Engage and impress your board of directors with the key metrics they care most about -- how your marketing strategies align with business results. Walk into your board meetings fully prepared to demonstrate your success with data, showcasing the strategic contribution of marketing and its financial impact.
How to Create a Marketing Dream Team
No CMO can be the best without having an A+ dream team surrounding them. Our Masterclass covers the strategies you need to build your dream team, and our Strategy Tools help you put those strategies into action.
Assessment And Report Card
Marketing dream team Assessment and report card to grade your team’s strengths and gaps overall and for each individual.
Quarterly Planning Templates
Team quarterly planning templates to focus your team on their contribution to marketing sourced leads, opportunities & revenue.
Interview Questions
Interview questions for interviewing and selecting A+ talent, tailored to identify top-tier candidates.
Marketing dream Team Assessment and Report Card
A plug-and-play report card to assess your team overall as well as individual contributions. By grading both individuals and the overall team, this tool identifies strengths, weaknesses, and creates clarity for what your team needs to train or hire for strategic improvement.
Team Quarterly Planning: Marketing Sourced Leads, Opportunities & Revenue
Your new quarterly goal-setting templates to get your team laser-focused on revenue impact. This structured approach ensures team alignment on projects that directly contribute to revenue generation, fostering a results-driven focus. This template serves as a roadmap for quarterly planning, enhancing team efficiency and success.
Training to Grow and Keep People on Your Dream Team
Innovative ideas to enhance skill development and employee retention within your marketing team. A curated collection of training methods, ways to foster continuous growth, and ideas that create a supportive environment that encourages team members to stay and thrive.
10 Keys to Building a High Performing Virtual Team
The most important things you need to do to build a high performing virutal team and measure their success.
13 Best Practice Marketing Job Descriptions
Meticulously crafted job descriptions to attract top talent. Covering a range of marketing roles, it provides detailed templates that align with industry best practices, ensuring clarity in responsibilities and qualifications.
Interview Questions for Interviewing and Selecting A+ Talent
Insightful and strategic interview questions to hire the best talent. Tailored to identify top-tier candidates, this document provides a comprehensive guide for hiring managers and interviewers seeking to build high-performing teams.
Unlocking PR Excellence
Use our Strategy Tools in tandem with our Masterclass training to take your PR game to the next level, where you will deliver overwhelming validation.
Media Inquiry And Interview Preparation Checklist
Your quick reference Media Inquiry and Interview Preparation checklist to be ready of your PR engagements.
A Plug And Play Template
A plug-and-play template to create a plan for any crisis, including decision-makers, crisis messaging, and how you want to respond to different types of crises.
Cross Functional Promotion Calendar
Cross-functional promotion calendar for PR, social media, website launch, and email promotions, so you ensure all your content launches align.
How to quickly get superior results from PR
How to stand out from the crowd with effective PR, including step by step instructions to creating your own news to get media buzz.
PR, Social Media, and Content Calendar
Align your teams seamlessly with this easy-to-use promotion calendar. With sections for PR, social media, website launch, and email promotions, you can see how all of your content launches in one cohesive place.
The Marketing Leaders Guide to a High Performing Website
Your website is your first impression, your lead generation engine, and the heart of your company’s revenue. Our Strategy Tools support the lessons you’ll learn in our Masterclass training and give you the tools to know what to tackle first.
Website Grader Action Plan
Assess which project will make the most and fastest impact on your website's performance with our website grader action plan.
How To Create a High-Performing Website
Our guide to the most important measures of website success and how to improve them.
A CMO’s Guide to the Marketing Technology Stack
So many marketing teams lack the basics yet spend on tools that don’t have a true revenue impact. We help you prioritize what you need vs what you don’t.
Tech Stack Project Prioritizer
Make sense of which tech stack projects make the most sense for your team, budget, and effort available. This Tech Stack Project Prioritizer easily shows what projects make the most sense for your team to implement.
Who Benefits?
Our resources cater to:
- Marketing Leaders: Capitalize on best practices to nurture high-performing teams.
- Marketing Practitioners: Accelerate career growth and professional excellence.urses taught by real-world experts
- Startups: Fuel rapid growth and establish market dominance.
- Established Companies: Optimize strategies for sustainable, profitable growth.
Choose Your Subscription
Single user
Your Personal Marketing Education and Collaboration Hub
Unlock the full potential of your marketing skills with a subscription tailored just for you.
You Get Access To:
- 10+ Marketing Strategy Masterclasses
- 60+ Tools, Guides, and Templates
- Expert Hub to Ask Questions & Collaborate
- Certification to Prove Competency
- Instant Access to New Masterclasses and Tools
Subscription Options:
$719
1 Year$668
2 Year (per year - save 7% annually)$647
3 Year (per year - save 10% annually)- Ready to Elevate Your Marketing Game?
Multi-User
Empower Your Marketing Team
Transform your marketing team into a powerhouse driving improved revenue growth and results.
Your Team Gets Access To:
- 10+ Marketing Strategy Masterclasses
- 60+ Tools, Guides, and Templates
- Expert Hub to Ask Questions & Collaborate
- Certification to Prove Competency
- Instant Access to New Masterclasses and Tools
Select Your Team’s Plan:
$575
1 Year (save 20%)$503
2 Year (per user per year - save 30% annually)$359
3 Year (per user per year - save 50% annually)1-year subscription
$ 479.00
for 12 monthS
- 60+ Plays (Templates)
- 10+ Playbooks (Training)
- Team of Your Peers (Community)
- Certification to Prove Competency
2-year subscription
$838.00
for 24 monthS
- 60+ Plays (Templates)
- 10+ Playbooks (Training)
- Team of Your Peers (Community)
- Certification to Prove Competency
3-year subscription
$898.50
for 36 monthS
- 60+ Plays (Templates)
- 10+ Playbooks (Training)
- Team of Your Peers (Community)
- Certification to Prove Competency
1-year subscription
$ 599
for 12 monthS
- Cost of 10 templates
- 1 training course
- Up to 11-20 members
- Mentor Consultation
2-year subscription
$1,414.00
for 24 monthS
- Cost of 10 templates
- 1 training course
- Up to 11-20 members
- Mentor Consultation
3-year subscription
$1081.00
for 36 monthS
- Cost of 10 templates
- 1 training course
- Up to 11-20 members
- Mentor Consultation