Unleash Success with Our Meticulously Crafted Strategy Tools

Prioritize your most important projects, get your team on the same page, and create collaboration and innovation across departments.

 

Our meticulously crafted Strategy Tools complement each Masterclass training, so your team can get started immediately.

Our Strategic Tools Pair with Each Masterclass

Here are just a few examples of how our Masterclasses pair with Strategic Tools to create your winning marketing strategy.

How our masterclass videos pair with our strategic tools

Our-Video-Masterclass-Training-new

Our Video Masterclass Training

Our Video Masterclass Training gives you the strategy, explains the KPIs you can use to grade your performance, and teaches how to best drive marketing revenue.

Our-Tools-new

Our Tools

Our Tools help you assess your current needs, collaborate across departments and within your team, and implement your strategy.

about-us

Introduction: The Marketing Leader’s Blueprint for Accelerating Revenue

See more

Cross-functional New Content idea Generation Meeting

Digital Marketing Metrics Cheat Sheet: Definitions and Glossary

Your quick reference guide for concise, ready-to-use definitions to navigate and understand the intricate landscape of digital marketing and analytics.

To Nail Your Niche

Nail Your Niche

Align your marketing, audience, and message. You’d be surprised how often this can be improved.

2.1 Interview questions

Interview Questions

All the interview questions you need to understand customer needs, preferences, and pain points.

2.2 Must Solve Problem

Plug And Play Framework

A plug-and-play framework to discover your must-solve vs nice-to-solve problems.

2.5 Value Proposition Builder Sample

Value Proposition Builder

A value proposition builder to craft compelling messages. And more!

Market Validation

Market Validation

Validate your product or service within a specific market segment. By structuring key questions and criteria, this template assists in systematically evaluating market fit, customer needs, and competitive landscape.

Buyer Persona Builder

Buyer Persona Builder

An easy-to-use buyer persona framework to identify your key demographic and psychographic details and other critical items. Ensure a deep understanding of your customer needs and preferences within a niche market, and easily educate your team.

Content into Successful Campaigns

How to Turn Content into Successful Campaigns

Great content fuels successful campaigns. In our Masterclass, we teach you our formula for the right types of content, and how to use it to build campaigns that drive revenue. Our strategic tools set your team up to find your gaps, prioritize, and create brilliant content and campaign ideas.

Cross-functional New Content idea Generation Meeting

Cross-Functional Content Creation: Guide for Who to Invite

Your guide to selecting participants for cross-functional content creation. How to assemble a diverse and effective team to enhance collaboration and produce well-rounded content, and sample invitation templates.

Cross-functional New Content Idea Meeting

Cross-functional New Content Idea Meeting: Sample Instructions and Presenters Template

Clear instructions for participants to orient them to your Cross-Functional Content Idea Generation Meeting. Plus, a structured framework for presenters to generate and share fresh ideas. This template ensures a productive and engaging session for cross-functional brainstorming.

13 Best Practice Marketing Job Descriptions

How to create the ideal customer success story (video or collateral) and measure its effectiveness

Strategic framework for creating compelling video or collateral narratives. It guides the development of customer profiles, pain points, benefits, and visual storytelling elements while outlining how effectiveness is measured through engagement metrics and conversions.

3.3.2 cross functional meeting sample

Guide And Meeting Plan

The best guide and meeting plan to solicit diverse and effective content ideas

3.6.0 battle card

Best Practices And Sample Templates

Best practices and sample templates for critical content needed to close sales.

3.3.1

Know What Content You Have, And Easily Prioritize

Buyers Journey Content Audit to know what content you have, and easily prioritize what you need.

Pipeline Marketing

Pipeline Marketing vs Lead Generation

Do you have a leaky pipeline? Our Masterclass shows you how to find out and how to stop the leaks. Our Strategic Tools give you what you need to put your plan into action.

department alignment

Winning Framework

A winning framework to get marketing, sales, and channel talking the same language.

Conversion rate by content sample

Quarterly Planning Templates

Quarterly Planning Templates to get your team aligned and focused on revenue and conversion goals.

Annual Summary

Comprehensive Forecasting Model

A Comprehensive forecasting model to know how much revenue your marketing team can commit to produce.

Track Conversion Rates by Content

Track Conversion Rates by Content

Track and analyze conversion rates to best know what content is performing. This template shows how to organize your data so you can identify top-performing content for optimal lead generation and revenue generation strategies at a glance.

Track Conversion Rates by Content

Quarterly Team Goals Template

Get your team aligned and focused on your lead, opportunity, and revenue goals with these clear templates. Take your revenue forecasting model and turn it into actionable, team-oriented planning with this plug-and-play tool.

Marketing KPIs vs Marketing ROI What the Difference

Quarterly Marketing Plan

Create a quarterly marketing plan that makes revenue-generating projects, campaigns, systems, and goals crystal-clear for your marking team as well as stakeholders and management across the company.

Improve Sales Funnel Conversion Rates

How to Improve Sales Funnel Conversion Rates

Our Masterclass tells you everything you need to know about best-in-class conversion rates, how to assess yours, and ways you can improve your conversion rates now. Our strategic tools complement the Masterclass by giving you the guides, templates, and strategy outlines you need to get to work.

Lead Nurturing Best Practices

The 9 Most Important Types Of Lead Nurturing

Lead Nurturing Strategy Template and the 9 most important types of lead nurturing.

Free to Open

Full Checklist

Full checklist to convert free or open-sourced users into paying customers.

5.4.0 Improve website conversion rate

18 Most Effective Ways

The 18 most effective ways to create a major improvement in lead capture on your website.

Improve Sales Funnel Conversion Rates

18 Ideas for Improving Website Conversion Rate (and how to measure success)

The most effective ways to create a major improvement in lead capture on your website.

Improve Sales Funnel Conversion Rates

How to Improve Your Lead to Opportunity Conversion Rate

One of the most important metrics to improve marketing's impact on revenue. Everything you need to know about lead-to-opportion conversion rates, including how to calculate, analyze, and improve.

Improve Sales Funnel Conversion Rates

How to Convert Free or Open-Sourced Users into Paying Customers

Best practices, including a full checklist of steps to convert free users to paid customers and case studies to showcase how it's been done by others. Plus, 10 typical reasons for failure and how to fix it.

Build Sales & Marketing Interlock

How to Build Sales and Marketing Interlock

Marketing and sales must collaborate daily for the best results. But this rarely happens. Our Masterclass explains which departments should own what metrics and how to collaborate. Then our Strategy Tools put collaboration into action.

6.2 SLA Play

Create Sales And Marketing Collaboration

SLA template to create sales and marketing collaboration instead of finger pointing.

6.3 Sales Playbook

Sales Playbook And A Sample Template

How to develop a stellar sales playbook and a sample template to align sales and marketing on lead follow-up.

6.4 Business Review Meeting Agenda

Business Review Sample Meeting Agenda

GOTO Market Business Review Sample Meeting Agenda for an impactful executive business review session.

Go-To Market Business Review Sample Meeting Agenda

Go-To Market Business Review Sample Meeting Agenda

Your new strategic outline for an impactful business review session. With designated time slots for discussion, analysis, and action items, this agenda ensures a focused and productive meeting to assess and refine go-to-market strategies.

1-year subscription

$ 599
for 12 monthS

2-year subscription

$1,414.00
for 24 monthS

3-year subscription

$1081.00
for 36 monthS

1-year subscription

$ 599
for 12 monthS

2-year subscription

$1,414.00
for 24 monthS

3-year subscription

$1081.00
for 36 monthS

Best CMOs Marketing Measure Success

How the Best CMOs Measure Success

Our Strategy Tools help you put what you learn in our Masterclass into action, with templates, guides, and strategies you can use to start implementing rigorous measurement now.

8.2 Marketing KPI vs ROI Sample

Benchmarking Guide For Your Team

A guide to clarify KPIs vs ROI, including a benchmarking guide for your team to evaluate their ROI against industry best practices.

8.3 CMO Dashboard Sample

Sample CMO Dashboard

Sample CMO Dashboard with the crucial KPIs every CMO must track to achieve revenue targets.

8.5 Board Slides Sample

Presenting Marketing Results To Your Board Of Directors

Template for presenting marketing results to your board of directors so they are engaged and impressed by your contribution to revenue.

Digital Marketing Metrics Cheat Sheet Definitions and Glossary

Weekly Executive Marketing Report

Stay focused, on-message, and clear about your marketing team's results that matter most. With our Weekly Executive Marketing Report template, you'll showcase the numbers and data that matter most to the other executives at your company, setting you up as a respected leader on your exec team.

Presenting Marketing to the Board of Directors

Presenting Marketing to the Board of Directors

Engage and impress your board of directors with the key metrics they care most about -- how your marketing strategies align with business results. Walk into your board meetings fully prepared to demonstrate your success with data, showcasing the strategic contribution of marketing and its financial impact.

Sales and Marketing Dream Team

How to Create a Marketing Dream Team

No CMO can be the best without having an A+ dream team surrounding them. Our Masterclass covers the strategies you need to build your dream team, and our Strategy Tools help you put those strategies into action.

9.2.2 dream team grader sample

Assessment And Report Card

Marketing dream team Assessment and report card to grade your team’s strengths and gaps overall and for each individual.

9.3.1 Quarterly KPI Templates Sample

Quarterly Planning Templates

Team quarterly planning templates to focus your team on their contribution to marketing sourced leads, opportunities & revenue.

9.4.2 Interview Questions Sample

Interview Questions

Interview questions for interviewing and selecting A+ talent, tailored to identify top-tier candidates.

Marketing dream Team Assessment and Report Card

Marketing dream Team Assessment and Report Card

A plug-and-play report card to assess your team overall as well as individual contributions. By grading both individuals and the overall team, this tool identifies strengths, weaknesses, and creates clarity for what your team needs to train or hire for strategic improvement.

Team Quarterly Planning_ Marketing Sourced Leads, Opportunities & Revenue

Team Quarterly Planning: Marketing Sourced Leads, Opportunities & Revenue

Your new quarterly goal-setting templates to get your team laser-focused on revenue impact. This structured approach ensures team alignment on projects that directly contribute to revenue generation, fostering a results-driven focus. This template serves as a roadmap for quarterly planning, enhancing team efficiency and success.

Training to Grow and Keep People on Your Dream Team

Training to Grow and Keep People on Your Dream Team

Innovative ideas to enhance skill development and employee retention within your marketing team. A curated collection of training methods, ways to foster continuous growth, and ideas that create a supportive environment that encourages team members to stay and thrive.

Team Quarterly Planning_ Marketing Sourced Leads, Opportunities & Revenue

10 Keys to Building a High Performing Virtual Team

The most important things you need to do to build a high performing virutal team and measure their success.

13 Best Practice Marketing Job Descriptions

13 Best Practice Marketing Job Descriptions

Meticulously crafted job descriptions to attract top talent. Covering a range of marketing roles, it provides detailed templates that align with industry best practices, ensuring clarity in responsibilities and qualifications.

Interview Questions for Interviewing and Selecting A Talent

Interview Questions for Interviewing and Selecting A+ Talent

Insightful and strategic interview questions to hire the best talent. Tailored to identify top-tier candidates, this document provides a comprehensive guide for hiring managers and interviewers seeking to build high-performing teams.

Unlocking PR Excellence

Unlocking PR Excellence

Use our Strategy Tools in tandem with our Masterclass training to take your PR game to the next level, where you will deliver overwhelming validation.

7.2 Media Inquiry and Interview Preparation

Media Inquiry And Interview Preparation Checklist

Your quick reference Media Inquiry and Interview Preparation checklist to be ready of your PR engagements.

7.3 Crisis Plan

A Plug And Play Template

A plug-and-play template to create a plan for any crisis, including decision-makers, crisis messaging, and how you want to respond to different types of crises.

7.5 Content Calendar Sample

Cross Functional Promotion Calendar

Cross-functional promotion calendar for PR, social media, website launch, and email promotions, so you ensure all your content launches align.

PR Reporting Template

How to quickly get superior results from PR

How to stand out from the crowd with effective PR, including step by step instructions to creating your own news to get media buzz.

PR Reporting Template

PR, Social Media, and Content Calendar

Align your teams seamlessly with this easy-to-use promotion calendar. With sections for PR, social media, website launch, and email promotions, you can see how all of your content launches in one cohesive place.

Marketing Leaders Guide to a High Performing Website

The Marketing Leaders Guide to a High Performing Website

Your website is your first impression, your lead generation engine, and the heart of your company’s revenue. Our Strategy Tools support the lessons you’ll learn in our Masterclass training and give you the tools to know what to tackle first.

10.1 how to cerate a high-performing website

Website Grader Action Plan

Assess which project will make the most and fastest impact on your website's performance with our website grader action plan.

10.2 website grader action plan

How To Create a High-Performing Website

Our guide to the most important measures of website success and how to improve them.

Marketing Technology Stack

A CMO’s Guide to the Marketing Technology Stack

So many marketing teams lack the basics yet spend on tools that don’t have a true revenue impact. We help you prioritize what you need vs what you don’t.

11.1 tech stack project prioritizer sample

Tech Stack Project Prioritizer

Make sense of which tech stack projects make the most sense for your team, budget, and effort available. This Tech Stack Project Prioritizer easily shows what projects make the most sense for your team to implement.

Join Us Today and Propel Your
Marketing Leadership Journey!

Ready to connect, learn, and lead in the world of GOTO market strategies? Purchase a subscription and unlock a world of opportunities with the GOTO Market Institute Marketing Strategy Blueprint.

Elevate Your Marketing, Amplify Your Impact.

Who Will Use These Tools?

Play Descriptions

CMOS, VPs, and Directors

CMOS, VPs, and Directors will use these tools to assess their current strategy and get people across departments on the same page.

Play Descriptions

Marketing practitioners

Marketing practitioners will use these strategy tools to turn chaos into order, defend their recommendations with hard data, and become a tightly synced marketing machine.

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The Marketing Leader’s Blueprint for Accelerating Revenue Growth

The Marketing Leader’s Blueprint for Accelerating Revenue Growth .

Get your bearings. We cover the foundational concepts of how to build a marketing engine that delivers continuous revenue growth. Plus, we let you know what to expect from these courses and how to best use our Playbooks and Plays to start growing revenue from marketing.