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Unleash Success with Our Meticulously Crafted Strategy Tools
Prioritize your most important projects, get your team on the same page, and create collaboration and innovation across departments.
Our meticulously crafted Strategy Tools complement each Masterclass training, so your team can get started immediately.
Our Strategic Tools Pair with Each Masterclass
Here are just a few examples of how our Masterclasses pair with Strategic Tools to create your winning marketing strategy.
How our masterclass videos pair with our strategic tools
Our Video Masterclass Training
Our Video Masterclass Training gives you the strategy, explains the KPIs you can use to grade your performance, and teaches how to best drive marketing revenue.
Our Tools
Our Tools help you assess your current needs, collaborate across departments and within your team, and implement your strategy.
Introduction: The Marketing Leader’s Blueprint for Accelerating Revenue
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Digital Marketing Metrics Cheat Sheet: Definitions and Glossary
Your quick reference guide for concise, ready-to-use definitions to navigate and understand the intricate landscape of digital marketing and analytics.
Nail Your Niche
Align your marketing, audience, and message. You’d be surprised how often this can be improved.
Interview Questions
All the interview questions you need to understand customer needs, preferences, and pain points.
Plug And Play Framework
A plug-and-play framework to discover your must-solve vs nice-to-solve problems.
Value Proposition Builder
A value proposition builder to craft compelling messages. And more!
How to Turn Content into Successful Campaigns
Great content fuels successful campaigns. In our Masterclass, we teach you our formula for the right types of content, and how to use it to build campaigns that drive revenue. Our strategic tools set your team up to find your gaps, prioritize, and create brilliant content and campaign ideas.
Guide And Meeting Plan
The best guide and meeting plan to solicit diverse and effective content ideas
Best Practices And Sample Templates
Best practices and sample templates for critical content needed to close sales.
Know What Content You Have, And Easily Prioritize
Buyers Journey Content Audit to know what content you have, and easily prioritize what you need.
Pipeline Marketing vs Lead Generation
Do you have a leaky pipeline? Our Masterclass shows you how to find out and how to stop the leaks. Our Strategic Tools give you what you need to put your plan into action.
Winning Framework
A winning framework to get marketing, sales, and channel talking the same language.
Quarterly Planning Templates
Quarterly Planning Templates to get your team aligned and focused on revenue and conversion goals.
Comprehensive Forecasting Model
A Comprehensive forecasting model to know how much revenue your marketing team can commit to produce.
How to Improve Sales Funnel Conversion Rates
Our Masterclass tells you everything you need to know about best-in-class conversion rates, how to assess yours, and ways you can improve your conversion rates now. Our strategic tools complement the Masterclass by giving you the guides, templates, and strategy outlines you need to get to work.
The 9 Most Important Types Of Lead Nurturing
Lead Nurturing Strategy Template and the 9 most important types of lead nurturing.
Full Checklist
Full checklist to convert free or open-sourced users into paying customers.
18 Most Effective Ways
The 18 most effective ways to create a major improvement in lead capture on your website.
How to Build Sales and Marketing Interlock
Marketing and sales must collaborate daily for the best results. But this rarely happens. Our Masterclass explains which departments should own what metrics and how to collaborate. Then our Strategy Tools put collaboration into action.
Create Sales And Marketing Collaboration
SLA template to create sales and marketing collaboration instead of finger pointing.
Sales Playbook And A Sample Template
How to develop a stellar sales playbook and a sample template to align sales and marketing on lead follow-up.
Business Review Sample Meeting Agenda
GOTO Market Business Review Sample Meeting Agenda for an impactful executive business review session.
1-year subscription
$ 599
for 12 monthS
- Cost of 10 templates
- 1 training course
- Up to 10 members
- Mentor Consultation
2-year subscription
$1,414.00
for 24 monthS
- Cost of 10 templates
- 1 training course
- Up to 10 members
- Mentor Consultation
3-year subscription
$1081.00
for 36 monthS
- Cost of 10 templates
- 1 training course
- Up to 10 members
- Mentor Consultation
1-year subscription
$ 599
for 12 monthS
- Cost of 10 templates
- 1 training course
- Up to 11-20 members
- Mentor Consultation
2-year subscription
$1,414.00
for 24 monthS
- Cost of 10 templates
- 1 training course
- Up to 11-20 members
- Mentor Consultation
3-year subscription
$1081.00
for 36 monthS
- Cost of 10 templates
- 1 training course
- Up to 11-20 members
- Mentor Consultation
How the Best CMOs Measure Success
Our Strategy Tools help you put what you learn in our Masterclass into action, with templates, guides, and strategies you can use to start implementing rigorous measurement now.
Benchmarking Guide For Your Team
A guide to clarify KPIs vs ROI, including a benchmarking guide for your team to evaluate their ROI against industry best practices.
Sample CMO Dashboard
Sample CMO Dashboard with the crucial KPIs every CMO must track to achieve revenue targets.
Presenting Marketing Results To Your Board Of Directors
Template for presenting marketing results to your board of directors so they are engaged and impressed by your contribution to revenue.
How to Create a Marketing Dream Team
No CMO can be the best without having an A+ dream team surrounding them. Our Masterclass covers the strategies you need to build your dream team, and our Strategy Tools help you put those strategies into action.
Assessment And Report Card
Marketing dream team Assessment and report card to grade your team’s strengths and gaps overall and for each individual.
Quarterly Planning Templates
Team quarterly planning templates to focus your team on their contribution to marketing sourced leads, opportunities & revenue.
Interview Questions
Interview questions for interviewing and selecting A+ talent, tailored to identify top-tier candidates.
Unlocking PR Excellence
Use our Strategy Tools in tandem with our Masterclass training to take your PR game to the next level, where you will deliver overwhelming validation.
Media Inquiry And Interview Preparation Checklist
Your quick reference Media Inquiry and Interview Preparation checklist to be ready of your PR engagements.
A Plug And Play Template
A plug-and-play template to create a plan for any crisis, including decision-makers, crisis messaging, and how you want to respond to different types of crises.
Cross Functional Promotion Calendar
Cross-functional promotion calendar for PR, social media, website launch, and email promotions, so you ensure all your content launches align.
The Marketing Leaders Guide to a High Performing Website
Your website is your first impression, your lead generation engine, and the heart of your company’s revenue. Our Strategy Tools support the lessons you’ll learn in our Masterclass training and give you the tools to know what to tackle first.
Website Grader Action Plan
Assess which project will make the most and fastest impact on your website's performance with our website grader action plan.
How To Create a High-Performing Website
Our guide to the most important measures of website success and how to improve them.
A CMO’s Guide to the Marketing Technology Stack
So many marketing teams lack the basics yet spend on tools that don’t have a true revenue impact. We help you prioritize what you need vs what you don’t.
Tech Stack Project Prioritizer
Make sense of which tech stack projects make the most sense for your team, budget, and effort available. This Tech Stack Project Prioritizer easily shows what projects make the most sense for your team to implement.
Join Us Today and Propel Your
Marketing Leadership Journey!
Ready to connect, learn, and lead in the world of GOTO market strategies? Purchase a subscription and unlock a world of opportunities with the GOTO Market Institute Marketing Strategy Blueprint.
Elevate Your Marketing, Amplify Your Impact.
Who Will Use These Tools?
CMOS, VPs, and Directors
CMOS, VPs, and Directors will use these tools to assess their current strategy and get people across departments on the same page.
Marketing practitioners
Marketing practitioners will use these strategy tools to turn chaos into order, defend their recommendations with hard data, and become a tightly synced marketing machine.